What do you want to accomplish with a new system?
Existing problems, challenges or gaps and opportunities. It’s possible to think in terms of what will be fixed or resolved with a new eCommerce service and what opportunities would be available, at the same time.
Where do you want your business to be in 5 years?
And, how does a new platform fit into that future planning. How central of a role will it play going forward?
How will you utilize your sales team after launch?
The sales team may be concerned about its role and how it will change going forward. Defining new roles, updating responsibilities and encouraging the team to consider an investment in a digital storefront as something that can help them sell more is the right approach to take.
How will you utilize customer data derived from a new solution?
Think about how you can use that data to sell more to existing customers.
What opportunities will you take advantage of after launch?
Now would be the time to address items you previously put on the back burner.